Chet Notes

Why You Should Shop Small Every Day!

November 16, 2017

Small Business Saturday, which happens right after Thanksgiving, is a day to celebrate the local shops, restaruants, businesses and more in your area. Small businesses are a staple of our communities, making our neighborhoods interesting and diverse places. Buying from local and independent businesses helps your local economy grow and is good for everyone. Here’s some great reasons to buy locally for Small Business Saturday and every day of the year!

1. You’ll help create jobs in the community
Money spent in the community will go back into it in the form of creating employment opportunities. When you make a purchase at a small business, you are doing your part to stimulate the local economy and create jobs in your community.

2. Your tax dollars stay local.
Shopping at small businesses helps keep money within the neighborhood. A series of studies by the research firm Civic Economics found that 48 percent of purchases at local independent businesses go right back into the community, compared to less than 14 percent of sales made at chain stores. Your tax dollars stay locally, going toward public services, better schools, and libraries!

3. Small businesses give back to the neighborhood.
Small businesses go beyond writing a check to a local cause. They’re more likely to develop partnerships and strengthen ties with people in the neighborhood. Brick and mortar establishments can serve as community hubs, such as the coffee shop that holds open mic night or the pizza parlor that sponsors little league fundraisers. What are some of your favorite places in your neighborhood or community?

4. Shopping at one local business helps other local businesses.
By shopping at a business in the neighborhood, you’ll most likely stop by other independent retailers in the vicinity. On top of that, some small businesses tend to offer products, or get supplies that are made locally, creating a ripple effect in the local economy.

5. Small businesses offer more unique products.
You can get away from the mass-produced items found at big box chains by shopping at an independent retailer. You’ll be able to find locally made gifts that are perfect for your significant other or enjoy a one-of-a-kind specialty drink at the local watering hole.

Here at Chester’s we grow or source many of our plants locally, make completely unique fresh flower arrangements and make fresh and silk wreaths for the holidays. Because our designers and staff create many of our items individually, you won’t find two of the same!

6. It helps keep communities diverse.
Sure, we all love and go to the mainstream retailers, but can you imagine what it would be like to live in a place with nothing but non-descript strip malls? By making purchases with small businesses, you’re making sure independent businesses thrive and add to the vibrancy and uniqueness of a community. Small businesses make your neighborhood a more interesting and diverse place to live!

7. More of your money goes towards your purchase.
When buying with a local business, you’re cutting out the middle man. Many times when buying online you pay for service fees, shipping and handling, etc. When you make a purchase with a local business, more of your money is going towards your purchase, rather than these excess fees and charges.

8. Your experience is more personalized.
Ever go into your favorite coffee shop, get up to the counter and your barista already started making your favorite brew for you? That’s the advantage of doing business locally – getting to know your neighbors, having a more personalized experience, and hey, maybe even becoming a regular!


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