On Wednesday, October 23rd, the Chester’s team will be hitting the streets of Utica handing out hundreds of flowers to local residents to help brighten up their week. This national day of kindness is part of the ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF), of which Chester’s is a member. We have been “petaling it forward” since 2015 and it has easily become one of our favorite days of the year!
This annual event is in response to the release of research from the University of North Florida (UNF) that shows living with flowers reduces stress. Public surveys also show that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, we are not only spreading happiness to the lucky residents who receive flowers, but arming these recipients with the tools they need to ‘Petal it Forward’ and spread happiness to others: An extra flower bouquet to share with a loved one, coworker, or even a stranger.
“We see the positive impact day in and day out when we make our flower deliveries,” said Bill, co-owner of Chester’s. “People love to get flowers ‘just because’ so we wanted to create spontaneous smiles and give people a chance to do the same for someone else.”
In March 2015, SAF conducted a survey of 2,500 people throughout the U.S. to uncover the impact of flowers on Americans. The results revealed the many benefits of flowers, including the positive impact flowers have on one’s emotions and happiness, and backed up previous research studies on flowers conducted by Rutgers, Harvard and Texas A&M. (See aboutflowers.com/research for more information on the university studies.)
The following are highlights from SAF’s recent survey results:
- When it comes to happiness, it’s just as good to give flowers as it is to receive: 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.
- Just being around flowers improves your mood: 76 percent of Americans agree that having flowers in their home or office improves their mood.
- The best reason to receive flowers is “just because”: Women (92 percent) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.
- Florists to the rescue! Nearly four in ten Americans indicate florists have helped them in a past or current relationship; most frequently to say “I love you,” or schedule a surprise delivery.
“The impact of giving or receiving flowers is powerful and memorable,” said Bill. “It can turn an ordinary day into an extraordinary one.”
The Chester’s team will give away two bouquets each to people on the street and at local businesses. After receiving their flowers, recipients are asked to spread the happiness by gifting their extra flower bouquet, and sharing their happiness on social media using #petalitforward.
For more information on the benefits of flowers, visit www.aboutflowersblog.com